Art Fromm - Introduction to Webinar Mastery

As an experienced sales professional and sales trainer, over the past 18 months 
Art has been doing more and more conversions and deliveries
of training via the internet, in lieu of in-person sessions.  

Working extensively with one of his key clients, Cisco Systems, (owners of WebEx), Art
discovered a need for equipping other training and sales professionals to get
ramped up and/or improve on existing webinar-based deliveries.  

Art has successfully helped Cisco, Cisco Learning Partners, and other clients,
including a multi-national Asia-based Bank, to become more proficient in their
use of webinars, maximizing the benefits of their investment.

Background:
-	Studies have shown that only 20% of companies who are using webinar
technology for presentations and training feel they are “effective” in
webinar deliveries
-	Participants in webinar sessions often complain that the format is
not conducive to knowledge transfer and learning
-	Webinar presenters and training organizations are concerned about
the impact of their efforts and the effectiveness of their presentations

Typical Result:
-	Webinar evaluation results and outcomes are lower than in-person
sessions
-	Learners/participants are not absorbing the intended
message/lessons, thus nullifying the purported benefits of webinar
deliveries
-	The webinar technology itself gets a bad reputation, as does
potentially the presenter, department, and company

In this session you'll learn how you can:
-	Design and deliver Webinars that are impactful and require the full
engagement of the participants
-	Improve evaluation scores for webinar deliveries
-	Improve the uptake and impact on the participants, ensuring that the
objectives are achieved
-	Drive more webinar usage, in a positive way, that reflects
positively on the presenter, the department, and the company

Listen to recorded Webinar 


Art Fromm
Phone: (716) 751-6378
http://www.technicalsalesdevelopment.com/
art@technicalsalesdevelopment.com

Section II

Mike Krause Introduction to Sales Mastery

Background:

Studies have shown a lead called 5 minutes after it was 
generated is 22 times more likely to close than one called after 
30 minutes.

98% of all salespeople don't follow a consistent sales method

Are you one of the 98%?

Typical result with a sales process is 20% or more increase 
in sales!

What you will learn:

1. A unique selling proposition. What do you do that’s different? 
What is your true value in the eyes of your customer?

2. Know your goals. Are you setting realistic goals? Do you 
have a plan to reach them? Are they balanced with other aspects of your 
business?

3. Target market. Is your target market clearly defined? Can
 you explain why this is your target market? Does your target market 
define your value the same way you do? How are you communicating to your
 target market?

4.	Approach letters. Do you have an approach letter (if not,
 why on earth not)? Are your letters resonating with the reader?

5.	Messaging content and timing. What do you say in your 
voice-mail, website, marketing collateral, and emails? Do you know how 
to get prospects to return your call? Do you know the optimal times to 
call?

6.	Sales process. Do you and your staff know all the steps 
in your process? Do you have a sales process (again, if not…why not)? 

7.	Appointment setting. It should take you seven days or 
less. Anything longer indicates a broken system. How long does it take 
to set yours?

Bonus: The use of video online and 3 must know's on social media.

Listen to recorded Webinar on UVP 

More information on Mike

Please join us, seating is limited. Your satisfaction is 
guaranteed.